Amazon Is Going to Battle With YouTube

Amazon Is Going to Battle With YouTube

YouTube's large userbase and vibrant creator culture will be tough to overcome
Five years ago Amazon decided it wanted to take on Netflix with an unlimited video streaming service chocked full of Hollywood movies and television shows. Now, the retail giant has its sights set on YouTube, the biggest video site on the Internet.

On Monday, Amazon announced Amazon Video Direct, a new self-service program that will let video creators post videos on the company’s streaming platform and either sell them, rent them, make them available to Amazon Prime members or offer them for free with advertising.

It’s the ad-supported videos that pose the biggest threat to YouTube. The Google-owned video site has come to dominate the world of online video by amassing a huge repository of videos and convincing marketers to sell ads against them. YouTube went largely unchallenged in this space for years, until Facebook’s aggressive push into video in 2014. Now Amazon will be another competitor with the deep pockets and technical infrastructure to be a potential threat... More

Amazon wants to become the next YouTube with Video Direct

Amazon’s Video Instant library isn’t exactly bereft of blockbusters between Emmy-winning original series like Transparent and content deals with Fox, HBO, and others, the ever-expanding collection’s an impressively well-rounded one. If there’s one category of content the streaming service has so far lacked, though, it’s user-created video you won’t find any short films from micro-budget filmmakers, makeup tutorials from young fashion models, or weekly attempts at virility from aspiring internet celebrities on Instant Video...
But if Amazon has its way, that’s primed to change: On Tuesday, the online retailer announced Video Direct, a new revenue-sharing program for video creators that’ll see paid and ad-supported content made available to Amazon’s tens of millions of customers... Read more

Amazon takes on YouTube with launch of Amazon Video Direct

Amazon unveiled its own plans to compete in the user-generated video market with the launch of a new service called Amazon Video Direct in a surprise announcement this morning. This service, explains the company, allows creators to upload their own videos to Amazon’s Prime Video and generate royalties based on the hours streamed.

Creators have several options to monetize their videos, including making them available to rent or own, or they can make them free and ad-supported. The videos can also be packaged together and offered as an add-on subscription to Amazon Prime Video. Add-on subscriptions are available through the Streaming Partners Program, and are intended for larger-scale video providers.

The new program will likely appeal to creators given Amazon’s scale. This self-serve platform reaches the company’s “tens of millions” of Prime members, Amazon notes. Many of these customers are already engaged with Amazon Prime Video, as they use this Netflix-like service to watch Amazon’s free TV shows and movies, including both popular network TV and Hollywood films, as well as Amazon’s own original content... More

Amazon Launches YouTube-Like Video Service

Beginning Tuesday, Amazon account holders can upload original or their own licensed videos to the new Video Direct service. Inc. is intensifying its rivalry with Alphabet Inc.’s Google with a new ad-supported video service that resembles YouTube by letting anyone upload clips.

Beginning Tuesday, Amazon account holders can upload original or their own licensed videos to the new Video Direct service, the Seattle-based online retailer said. Such users can designate whether their videos are free to everyone, available to rent or own, offered through a subscription channel, or behind Amazon’s $99-per-year Prime paywall.

The new service broadens Amazon’s effort to transform itself from a dominant retailer to a multimedia powerhouse, which now offers big-screen movies and TV series from the likes of Woody Allen... More

Amazon launches Video Direct, its plan to kill YouTube by giving people money for footage they upload

Amazon is launching a new video service that will let people upload their own films – and then make money from them.
Amazon declined to appear in front of the TAXE committee (AFP)
In what appears to be an attempt to take on YouTube and its “Partners” service, which lets people share the advertising proceeds from their videos, the company is launching Amazon Video Direct. Users of the service will have their videos features in the main Amazon Video app.

Creators of videos will receive a share of the money made from Amazon Prime subscribers, who must pay to be a member of the video service. They’ll also get a cut of money made through rentals, purchases, subscriptions and people seeing ads, as on YouTube... More