Full Extent of Hybrid Cloud Benefits

Hybrid cloud has become the norm. Around the world, 70 percent of IT decision-makers report they will always have a blend of traditional IT and cloud, according to a recent study by the IBM Center for Applied Insights, which included responses from 500 IT decision-makers worldwide. In this study, hybrid cloud is defined as the connection of traditional IT systems to one or more clouds and/or the connection of one or more clouds to other clouds.


For IT leaders, the use of hybrid cloud will power their digital transformation and go beyond cost reduction and productivity gains. For instance, 67 percent of hybrid implementers in France report that they’re expanding their business into new markets, accessing new customer segments or launching new offerings with hybrid cloud, while 65 percent of hybrid implementers in the United Kingdom report they’re achieving digital transformation with hybrid cloud in their organization.

Maximizing the Benefits of Hybrid Cloud Environments
However, it is not necessarily easy to get those benefits and create real value from hybrid environments. According to the IBM study, companies need a deliberate strategy to maximize the benefits from hybrid environments and they are getting there.

For example, 82 percent of hybrid implementers in Germany claim they have or are putting into place an enterprise-wide strategy for hybrid, and 50 percent of hybrid implementers in the United States claim they already have a high level of service management in their hybrid environment.

Frontrunners have comprehensive hybrid management and report gaining competitive advantageFurther, the study reveals that among those that have embraced hybrid cloud, organizations demonstrating higher maturity in managing their environment in an integrated, comprehensive fashion also report a greater competitive advantage and return on investment. Those frontrunners 26 percent of interviewed companies achieve better business outcomes with hybrid cloud, going beyond efficiency gains and using it to forge their digital futures.

For frontrunners, the clear business benefits are already there and can now be quantified. For example, as a result of its hybrid cloud deployment, Russia’s renowned Mariinsky Theatre was able to reach new audiences and accommodate a fluctuating number of viewers on its digital content-streaming platform while cutting capital expenses by $20,000 and accelerating infrastructure deployment by 99 percent.

Moving Companies Forward
For other frontrunner companies, the use of hybrid cloud can help drive next-generation initiatives including the Internet of Things or cognitive computing that augment their differentiation in the marketplace. For instance, as part of Finnish airline Finnair’s digital transformation based on a hybrid cloud environment, the organization has started to use cognitive capabilities to improve employee productivity by enabling agents to respond to customer needs more quickly.

What about you? Where do you stand in embracing hybrid cloud? What is your maturity level? Are you already enjoying the full benefits of its adoption?

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